PERSEPSI PEMUSTAKA TERHADAP PROMOSI DI DINAS KEARSIPAN DAN PERPUSTAKAAN KOTA PALEMBANG DITINJAU DARI KONSEP (ATTENTION, INTEREST, DESIRE, ACTION
PERSEPSI PEMUSTAKA TERHADAP PROMOSI DI DINAS KEARSIPAN DAN PERPUSTAKAAN KOTA PALEMBANG DITINJAU DARI KONSEP (ATTENTION, INTEREST, DESIRE, ACTION) “Robi Bunanjar, Misroni, M.Hum. Dr.Nor Huda, M.A” Fakultas Adab dan Humaniora Jurusan Ilmu Perpustakaan Universitas Islam Negeri Raden Fatah Palembang Email: Robibunanjar96@gmail.com ABSTRACT This study aims to determine the level of perceptions of users of library promotion in the Palembang City Archives and Library Service in terms of the AIDA concept (Attention, Interest, Desire, Action) and what are the obstacles / obstacles in carrying out promotional activities. This study uses descriptive quantitative research methods. The population in this study were visitors who visited the Palembang City Library with a total of 2,191 populations. In this study determined by the Slovin formula, the number of respondents was 96 people. Data collection techniques in thi...